An overhaul of the MBA admissions essay requirements for the McCombs MBA program at the University of Texas at Austin's McCombs School of Business has continued a recent trend of US business schools modernising their admissions processes.
"For the 2013-2014 admissions season, we have dramatically changed our application essays from previous years," explains Rodrigo Malta, director of MBA admissions at McCombs. "Additionally, we are incorporating some unique submission formats this year. In our first essay, we are giving you the opportunity to express yourself in your preferred mode of communication. You can choose to introduce yourself using a more traditional essay, doing a short video or providing us with your about.me profile."
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